HOW TO CHECK SEO AUDIT
Step 1: Audit Your Current Website
Before doing anything, understand where you stand.
Use Google Search Console—check indexing status, click-through rates, and top-performing pages.
Use Google Analytics—find out which pages get traffic and from where.
Run an SEO audit using tools like
Step 2: Technical SEO Setup
Make sure your website is healthy and crawlable.
Essentials:
Mobile-friendly: Use Google’s Mobile-Friendly Test
Fast loading speed: Aim for <2.5s. Use PageSpeed Insights
SSL Certificate (HTTPS): Must-have for trust and ranking.
Clean URL structure: Â (bad)
XML Sitemap: Submit to Search Console.
robots.txt: Ensure it’s not blocking important pages.
Step 3: On-Page SEO Optimization
Optimize each page to target specific keywords.
Titles & Meta Descriptions:
Keep it unique per page.
Front-load the primary keyword.
Make it click-worthy.
Example:
Keywords:
Do keyword research:
Use tools like Google Keyword Planner, Ahrefs, or Semrush.
Focus on intent-based keywords (e.g., “branding agency in [your city]” and “affordable web design”).
Use long-tail keywords with low competition.
Content Optimization:
High-quality, original content.
Use headings properly (H1 for title, H2-H3 for structure).
Include images with alt tags.
Answer relevant questions users may ask (FAQ schema helps).
Internal Linking:
Link between related pages to pass SEO value.
Example: Link your “Web Design” page from the “Services” or “Portfolio” page.
Step 4: Content Strategy
Content is what gets you found.
Blog:
Start a blog and post SEO-optimized articles 2–4 times/month.
Target questions or terms your audience searches for.
e.g., “How to build a brand identity,” “Best web design trends 2025,” “Logo vs branding—what’s the difference?”
Service Pages:
Each service should have its own SEO-optimized page.
Step 5: Off-Page SEO & Backlinks
Google ranks you based on your site’s authority.
Ways to get backlinks:
Get listed in local directories (Google Business Profile, Clutch, DesignRush, etc.).
Guest post on relevant design or marketing blogs.
Create “linkable content” (e.g., infographics, data studies, free tools).
Reach out to partners/clients for backlinks.
Be active on platforms like Behance, Dribbble, and LinkedIn, and link back to your site.
Step 6: Local SEO (if location-based)
If Fazstudio serves a physical location or specific region:
Set up a Google Business Profile
Optimize for local keywords: “branding agency in [city]”
Get Google reviews
Add NAP (Name, Address, Phone) info to footer and schema markup
Step 7: Monitor, Test, Improve
SEO is not a one-time thing. Track performance and iterate.
Track with:
Google Search Console – Impressions, ranking, crawl errors.
Google Analytics – Bounce rate, sessions, conversion.
Rank tracking tools like Ahrefs or Semrush.
Keep testing:
A/B test meta titles.
Update and re-optimize old content.
Expand content targeting different user stages.
Quick Wins
Here are things you can do this week:
 Google Search Console (if not already)
Run a site audit (e.g., Screaming Frog)
Optimize your homepage’s title, meta, and header structure
Start a blog post targeting a low-competition keyword
Create/claim your Google Business Profile
Ask past clients for testimonials and a link to your site